Are you wondering why we are rebranding? Here’s why in the words of the founders (Trevor and Mayda Mapondera) of Catalyst Foundation:
“Giving and serving others is in our DNA. What started out as a vision soon became a reality in 2021, where we welcomed our first cohort of twenty – five (25) beneficiaries from the Tsholotsho district in Zimbabwe to the S.H.E Programme. Since then, our Programme has expanded, with adding fifteen (15) more beneficiaries from the Beatrice district in Zimbabwe in 2022, and then going global in 2023, branching out into the Chibombo district in Zambia, where twenty-two (22) beneficiaries were selected – totalling our number of girls being holistically supported by Catalyst Foundation to sixty-two (62). We plan to continue expanding into new African countries in the future, where girl-child issues are in dire need of our support.
To cater for the S.H.E Programme’s expansion, along with the introduction of future additional Programmes, through the rebranding of Catalyst Foundation, we are confident that we will be able to establish a powerful global brand that will allow us to receive credibility and trust from our partners and supporters, so that we will be able to successfully empower vulnerable individuals to become the best version of themselves.“
Here’s what our new logo means:
With Catalyst Foundation being the charitable arm to Catalyst Care group, and falling under its house of brands, our new logo is similar to Catalyst Care Group’s logo, to allow for the visual alignment of the two.
The colours of our new logo are symbolic as:
- the turquoise shade is Catalyst Care Group’s main brand colour,
- the orange shade is the Catalyst Foundation – S.H.E Programme’s main brand colour, and
- the purple shade represents our exciting new Programmes which are to be implemented in the future.
A lot of thought has gone into our new Catalyst Foundation logo – we hope you love it as much as we do!